Leadership and capability
01
Why trust the science?
Dr Kerry Spackman. Three decades studying the mechanics of elite performance.
Cognitive neuroscientist and mathematician. Consultant to four Formula 1 teams over seven years across aerodynamic modelling, simulation, mathematical optimisation and driver training; developed Formula 1 simulation and driver performance systems. Founder of a national Olympic performance technology programme; helped prepare the All Blacks for a Rugby World Cup win. Designed vehicle dynamics and driver calibration programmes for a global manufacturer with three time World Champion Sir Jackie Stewart. Author of The Winner’s Bible and The Winner’s Formula. Founder of Cognitive Performance Labs, creator of HAIL-Q.
- Formula 1: driver performance, simulation and decision-making under pressure
- Olympic sport and the All Blacks
- Elite performers and executive performance
- PhD in cognitive neuroscience and psychophysics

Built by people who operate inside elite performance.
Supported by a founding network spanning global enterprise, entrepreneurship, professional services, infrastructure, investment and motorsport. Individual backers and advisers are disclosed in partner conversations once roles are approved.

Tom Barker
Founder & CEO · P1Commercial architecture · global partnerships · programme delivery

Dr Kerry Spackman
Founding Science Partner · HAIL-QCognitive neuroscientist · Formula 1 performance systems · elite sport

Karl Reindler
Elite Performance Events DirectorFormula 1 Medical Car Driver · FIA Event Operations Consultant
- Peter HackettPerformance Programme DirectorChief Driving Instructor · Mercedes-AMG Southeast Asia
- Mattias BeckwermertMotorsport Event Direction
- Emilee CorriganBrand and Communications
- Chelsea AngeloEvent Operations
Next step. The founding architecture.
Founding architecture